Gary Kromer of the Ft Worth Star Telegram posted to a trades list serv these two article links:
One, a
NYT article about a Philadelphia community journalism initiative; the other as counterpoint is the
recent piece in Newsweek proclaiming the community journalism movement to be on the wane.
Former boss Michael Odza pointed out the great response to the Newsweek piece at
alwayson , succinctly summarizing that rebuttal:
Basically, the author is confusing brands with experts. Newsweek is a brand, but an individual is an expert, and experts are able to share their expertise online without the need for the superstructure of the traditional news organization.
(BTW, you should check out
Odza's blog. Erudite, lean, full of good tips and ideas, and doesnt mine the usual territory. No hes not paying me).
Here was my response to the list (after some slight edits for better continuity with previous posts):
Im surprised that in 2008 this kind of "us vs. them" argument is *still* floating around: its quite 2004.
Even the most mainstream media outlets have snapped to sharing the stage with the public in one form or the other, with such initiatives as
CNN's I-report and IBN's
CJ Page , both detailed in previous posts, being some of the better examples of mainstream operations doing their take on the professional/nonprofessional symbiosis.
Looking at the CNN effort again is very interesting in light of the branding points brought out in the alwayson piece. While CNN is careful to invite the public, they're equally careful to establish their own brand at the same time by offering the clearly labelled "vetted by CNN" version -- for those who want to suck at the comforting teat of Big Brand -- and the unvetted version.
As a true news partnership, then, it rings a little hollow (kind of like setting your least favorite cousin or in-law at the far end of the dining table at Thanksgiving) but at least they're invited, and thats a start. Its hardly collaborative, though.
Whether its brand preservation, caution, or contempt, I think the degree of respect (or lack thereof) with which mainstream media will treat its particpatory journalism experiments is something to watch for and study (here's an example of why some exposure to semiotics would come in handy).
The extremely cynical view would be that most big mainstream media is so empty in its usefulness that it can only offer the one thing it clings to -- its brand -- but I don't think MSM is quite there -- yet.
Both Newsweek and the alwayson piece talk about the role of experts, but neither mention perhaps the best use of public expertise by a traditionally-organized media operation: MPR's
Public Insight Journalism,a project that uses pools of collective public expertise to help inform and support traditional journalism practices. It's a much more working partnership between the public and the news organization that I don't see developed much elsewhere. It has made great strides in transparency, which was my one minor criticism of it when I first came across it. The public experts and the entire process have a lot more public presence than before.
I had a chance to see their work on an interview couple of years back, and I stay in occasional touch. I think they're developing a really cutting edge practice in a quiet way right now.
The concept is now buzzword-friendly and sometimes called "crowdsourcing", but they were the first to do it to my knowledge, and I don't see either their work discussed much nor adopted. Anyone else out there working with this model at all?